Brand Intelligence for the AI Era

AI Recommends  Brands. Does It Recommend Yours?

Millions of people ask AI for recommendations every day.
SonarLens shows you which brands get recommended and why, how recommendations change across demographics, and how you compare to the competition.

Reports in minutes
No subscription required

Used at global brands and local businesses alike

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How it Works

From question to report in minutes

Define your question, pick your target group, and get precise results across every major AI model.

1

Step 1

Define the question

Question

"Which running shoes should I buy?"
ChatGPT Gemini

Enter the question your customers might ask an AI, or start from a category or brand and let SonarLens research the right questions.

2

Step 2

Choose your panel

Target group

Real panel data
"Runners in Germany, aged 25–50"

200

profiles

50+

attributes

real

demographics

Pick a pre-built panel or describe your audience in plain language. Profiles are generated based on real research panel data — demographics, income levels, and lifestyle patterns that reflect real people.

3

Step 3

Get your report

Top recommendations · 600 responses

Nike
71%
Brooks
62%
ASICS
48%
New Balance
39%

SonarLens queries all major AI models as each persona, extracts every brand mention, ranking, source citation, and reasoning pattern — and compiles it into a structured, shareable report ready in minutes.

Spotlight: Panel Data

Ask AI as your customers

AI assistants answer differently depending on their memory of previous conversations with users. That's why SonarLens builds profiles mirroring real people, using an AI trained on real survey and research panel data.

The result: instead of knowing what AI answers in general, you'll know what AI answers people in your target group, and why.

  • Create panels targeting exact segments: "Millennial parents in Germany" down to street level demographics like "Parents with toddlers in south Toronto"
  • Each profile in each panel has unique demographic attributes and extensive background information, mirroring how each AI stores user memory and context.
  • When running your study, SonarLens uses each profile's context as the AI's memory, so it answers just as it would for a real person.
AK

Alex K.

28 · Male · Denver, Colorado

Professional

Software Engineer · Technology industry

BSc Computer Science · ~$82K income · 5 years experience · ...

Life Stage

Single · No children · Renting in Denver

Career-focused, prioritises fitness and personal growth · ...

Lifestyle & Interests

Marathon runner · 3–4 training sessions per week

Targeting sub-3:30 · Follows running influencers and specialist blogs · ...

Consumer Behavior

Mid-to-premium buyer · Researches thoroughly before purchasing

Trusts specialist reviews · Values durability over price · ...

Every profile in your panel covers:

DemographicsProfessional backgroundEducation & incomeLife stage & familyLifestyle & hobbiesConsumer behaviorDigital habitsValues & motivations

Your Report

What you get in every report

Start with a category report to see top recommendations, audience breakdown, and sources. Run brand reports to get AI sentiment, recommendation rate, competitive position, strengths and concerns per brand.

Define your question

Translated automatically

"Which running shoes should I buy?"

Or start from a category or brand

Define your target group

100s of profiles generated

"Runners in Germany, aged 25–50. A mix of casual evening runners and competitive marathon trainers."

Profiles built automatically based on real panel data

Your report analyses how each AI answers each profile

Top Recommendations

% of all 600 responses recommending each brand

Nike Pegasus
71%
Brooks Ghost
62%
ASICS Gel-Kayano
48%
New Balance 1080
39%
Hoka Clifton
21%

Audience Breakdown

Top pick for each segment you described — evening runners vs. marathon trainers, by age

Evening runners, 25–35Nike Pegasus · 81%
Evening runners, 36–50New Balance 1080 · 63%
Marathon trainers, 25–35Brooks Ghost · 74%
Marathon trainers, 36–50ASICS Gel-Kayano · 68%

AI Model Comparison

Same question, same profile — see where different AIs disagree

ChatGPT
Nike Pegasus
71%
Brooks Ghost
58%
Gemini
ASICS Gel-Kayano
67%
Nike Pegasus
55%

Brand & Product Details

AI-extracted insights for ofter mentioned brands

Nike Pegasus

Everyday Trainer

Versatile for casual and intense runsExcellent long-run cushioningTrusted by running coachesPremium price point

Recommended for:

Evening runnersFirst-time marathonersHigh mileage training

Generated for brands across all AI responses

Key Findings

  • Nike Pegasus is the #1 pick for marathon trainers aged 25–35, at 74% of responses
  • Gemini recommends ASICS 23% more often than ChatGPT for the same profile
  • Runners aged 36–50 are twice as likely to receive New Balance over Nike

Sources with Direct Links

runnersworld.com/best-running-shoes-2025 47×
reddit.com/r/running/comments/shoe-rec 31×
rei.com/learn/expert-advice/running-shoes 28×

+ 14 more clickable source URLs, with per-model breakdown

Model Agreement

See where ChatGPT and Gemini agree — and where they go their own way

Both AIs agree on:

Nike PegasusBrooks Ghost

ChatGPT only:

Saucony Kinvara

Gemini only:

HOKA Speedgoat

Detailed Summary

"Across 600 responses from German runners aged 25–50, Nike Pegasus emerged as the dominant recommendation at 71%, followed by Brooks Ghost at 62%. Notably, ChatGPT favoured Nike more heavily among younger runners, while Gemini leaned towards ASICS for the 36–50 age group..."

Included in Brand Reports

AI Sentiment & Recommendation rate

How AI talks about the brand and what % recommend it

Sentiment

+0.62

Recommend

72%

Brand pillars in AI

VersatilityLong-run cushioningTrusted by runnersEveryday trainer

Perception gaps

Racing performanceTrail use

Attributes the brand may have, but AI doesn't consistently associate with it.

AI Brand Identity

How AI models perceive and characterize this brand

The Versatile Daily Trainer

Price perception

BudgetMid-rangePremiumLuxury

AI's view of target audience

Recreational and competitive runners who want a do-it-all shoe for daily training and long runs — from first-time marathoners to high-mileage athletes looking for reliable cushioning.

Strengths & Concerns

Attributes AI associates with the brand

Strengths

Cushioning78%
Versatile65%

Concerns

Premium price41%

Competitive position

Where you lead, are contested, or need attention

You lead: Durability
Neck and neck: Comfort
Needs attention: Value

AI Model Breakdown

How each AI model differs in its assessment of the brand

ChatGPT

Sentiment+0.71
Would recommend78%
Knowledge qualityHigh

Gemini

Sentiment+0.53
Would recommend66%
Knowledge qualityPartial

Recommendation Contexts

For whom and in what situations AI recommends the brand

1

First-time marathoners looking for a reliable daily trainer

74%
2

Runners prioritising cushioning on long runs over 15 km

61%
3

Athletes wanting a single shoe for both easy days and tempo runs

53%

Competitor Intelligence

When and why AI reaches for competitors instead

Brooks Ghost
42%of responses

AI reaches for this competitor when…

Comfort over speedWider toe box

When Nike Pegasus wins

Better energy return and a lighter overall feel at race pace

Audience Segment Breakdown

How recommendation rates vary across different audience segments

Casual runners, 25–3581%
Brooks GhostASICS
Casual runners, 36–5054%
New BalanceHOKA

Actionable Links

Pages AI cites that you can influence to shape the conversation

runnersworld.com/best-running-shoes

Update product listing with latest model specs

47×cited

reddit.com/r/running/wiki/shoes

Community content — engage and answer questions

31×cited

nike.com/running/pegasus

Your own page — add structured data & reviews

24×cited

Links where updating content, earning reviews, or adding structured data can shift AI recommendations in your favour.

AI Model Behavior

How each AI model behaves when making recommendations

Avg brands per response3.2
Diversity74%
Consistency81%

Sample data shown for illustration. Your results reflect your brand, category, and defined audience.

See It Live

Explore real reports

Browse public category reports and brand deep dives for both local and national markets.

Local market

Dining & Restaurants

Live Report

“What restaurant should we go to?” — how assistants recommend local spots and chains across everyday diners, tourists, and families.

Responses
200
Market
Oslo, Norway
View report
National scale

Men's Fashion E-commerce

Live Report

“What is the best online store for male clothing?” — national-scale retail visibility across a broad male shopper panel in Germany.

Responses
400
Market
Germany
View report
Brand focus

Stokke

Live Report Brand deep dive

A brand deep dive, showing how AI assistants describe Stokke's strengths, caveats, and alternatives to a panel of US shoppers with young children.

Responses
400
Market
United States
View report

Use Cases

Who uses SonarLens

From brand strategy to competitive intelligence, teams across categories rely on SonarLens for AI visibility insights.

Brand Managers

Monitor your competitive positioning in AI recommendations and track share of voice. Understand which brands are mentioned most frequently, and why. Then act on it.

Business Owners

From global champions to local entrepreneurs, the ability to define precise target groups helps you understand what AI says about you to the people that matter to you.

Market Researchers

Quantify demographic patterns in AI recommendations with statistical rigour. Discover how different audience segments receive different brand suggestions.

Investors & VCs

Track portfolio company brand visibility across AI models. Monitor how AI recommendation rates correlate with brand health and market position over time.

PR & Communications

Measure the impact of campaigns on AI brand mentions and messaging. See how press coverage and content marketing influence what AI says about your brand.

SEO & Content Teams

Identify which sources and articles AI cites when recommending brands in your category. Prioritize content that drives AI mentions and brand visibility.

FAQ

Everything you need to know

How does SonarLens work?+

You provide two things: a question (e.g. 'Which CRM should a growing startup use?') and a description of your target audience (e.g. 'Operations managers in US tech companies, 50–500 employees'). You can also start from a category or a brand you care about. SonarLens generates realistic profiles matching your audience. It then sends your question to ChatGPT and Google Gemini as each of those profiles, with their full demographic and psychographic context injected as memory. Each AI answers as if talking to that specific person. SonarLens extracts every brand mention, source citation, and reasoning pattern and compiles them into a structured report. You get results in minutes.

What is in my report?+
  • Top Recommendations — brands or products mentioned, ranked by how often they appeared across all responses.
  • Audience Breakdown — how recommendations differed across the segments in your panel (e.g. age groups, lifestyle segments).
  • AI Model Comparison — what ChatGPT and Gemini each recommended, and where they diverged.
  • Brand & Product Details — for each brand: key strengths, noted weaknesses, and which segments it was recommended for.
  • Information Sources — websites and articles AI cited, ranked by frequency, with direct clickable links.
  • Model Agreement — which brands both AIs agreed on vs. what was model-specific.
  • Key Findings — 3–5 auto-generated takeaways summarising the most important patterns.
  • Detailed Summary — a full narrative analysis explaining what the results mean for your brand and competitive position.
  • Brand deep-dives (optional) — run a deep-dive on any brand for AI sentiment, recommendation rate, competitive position, strengths and concerns, per-model breakdown, recommendation contexts, audience segment analysis, and competitor intelligence.
How are the audience profiles built, and how realistic are they?+

You describe your target audience in plain language — like 'Runners in Germany, aged 25–50, mix of casual evening runners and competitive marathon trainers.' SonarLens generates profiles that match your description, drawing on real panel data to ensure demographic realism. Each profile includes: full name, age, gender, location, occupation, income, education, life stage, family situation, hobbies, consumer behavior patterns, digital habits, values, and more. When SonarLens runs your study, it injects each profile's full background into the AI as memory — so the AI answers as if speaking to that specific, complete person rather than giving a generic response.

Which AI models are supported?+

SonarLens currently supports OpenAI (ChatGPT) and Google (Gemini). We run your study automatically across both simultaneously. Your report shows both combined totals and per-model breakdowns so you can see exactly where the models agree, and where they don't.

How is pricing calculated?+

Reports are sold by size: Small (50 profiles), Medium (100 profiles), and Large (200 profiles), with an optional add-on per brand deep-dive. You can pay per report with a card, or buy credit packages (10 credits = 1 USD) for a discount. Before you launch any study, you see the full cost. There is no monthly subscription for one-off reports — you only pay for what you run. For ongoing monitoring, Tracker subscriptions run at a fixed monthly price.

How long does a study take to complete?+

Most studies complete within a few minutes. A 100-profile study across ChatGPT and Gemini typically finishes in 3–8 minutes. Larger studies (200+ profiles) may take up to 20–30 minutes. You can navigate away while it runs — your results will be waiting for you when you return.

Can I track my brand's AI visibility over time?+

Yes. You can re-run the same study on any schedule and compare results manually. For automated monitoring, use Trackers: they re-run your category and brand studies on a regular schedule (e.g. monthly) so you see how your brand's recommendation share and sentiment change over time without lifting a finger. This is particularly useful for measuring the impact of launches or campaigns.

Is my data private and secure?+

All study data is private by default and only visible to you. Your questions, audience descriptions, and results are never shared with other users or used to train AI models. We use industry-standard encryption for data in transit and at rest.

Can I share results with my team or stakeholders?+

Yes. Each study can be made public with a single click, generating a shareable read-only link. Visitors can browse the full report but cannot access your account or other studies. This is useful for presenting findings to leadership, investors, or clients. You can make a study private again at any time.

How does signup work?+

Enter your email and we send a one-time login code — no password needed. If you don't have an account yet, it's created automatically after verification. You can start your first study within minutes of signing up.

Get Started

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