Dining & Restaurants
“What restaurant should we go to?” — how assistants recommend local spots and chains across everyday diners, tourists, and families.
- Responses
- 200
- Market
- Oslo, Norway
Millions of people ask AI for recommendations every day.
SonarLens shows you which brands get recommended and why, how recommendations change across demographics, and how you compare to the competition.
What running shoes should I buy for marathon training?
🇺🇸 USA · Amateur Runners · 600 responses
% of responses per AI model
How it Works
Define your question, pick your target group, and get precise results across every major AI model.
Step 1
Question
Enter the question your customers might ask an AI, or start from a category or brand and let SonarLens research the right questions.
Step 2
Target group
Real panel data200
profiles
50+
attributes
real
demographics
Pick a pre-built panel or describe your audience in plain language. Profiles are generated based on real research panel data — demographics, income levels, and lifestyle patterns that reflect real people.
Step 3
Top recommendations · 600 responses
SonarLens queries all major AI models as each persona, extracts every brand mention, ranking, source citation, and reasoning pattern — and compiles it into a structured, shareable report ready in minutes.
Spotlight: Panel Data
AI assistants answer differently depending on their memory of previous conversations with users. That's why SonarLens builds profiles mirroring real people, using an AI trained on real survey and research panel data.
The result: instead of knowing what AI answers in general, you'll know what AI answers people in your target group, and why.
Alex K.
28 · Male · Denver, Colorado
Professional
Software Engineer · Technology industry
BSc Computer Science · ~$82K income · 5 years experience · ...
Life Stage
Single · No children · Renting in Denver
Career-focused, prioritises fitness and personal growth · ...
Lifestyle & Interests
Marathon runner · 3–4 training sessions per week
Targeting sub-3:30 · Follows running influencers and specialist blogs · ...
Consumer Behavior
Mid-to-premium buyer · Researches thoroughly before purchasing
Trusts specialist reviews · Values durability over price · ...
Every profile in your panel covers:
Your Report
Start with a category report to see top recommendations, audience breakdown, and sources. Run brand reports to get AI sentiment, recommendation rate, competitive position, strengths and concerns per brand.
Define your question
Translated automatically"Which running shoes should I buy?"
Or start from a category or brand
Define your target group
100s of profiles generated"Runners in Germany, aged 25–50. A mix of casual evening runners and competitive marathon trainers."
Profiles built automatically based on real panel data
% of all 600 responses recommending each brand
Top pick for each segment you described — evening runners vs. marathon trainers, by age
Same question, same profile — see where different AIs disagree
AI-extracted insights for ofter mentioned brands
Nike Pegasus
Everyday Trainer
Recommended for:
Generated for brands across all AI responses
Key Findings
Sources with Direct Links
+ 14 more clickable source URLs, with per-model breakdown
Model Agreement
See where ChatGPT and Gemini agree — and where they go their own way
Both AIs agree on:
ChatGPT only:
Saucony KinvaraGemini only:
HOKA SpeedgoatDetailed Summary
"Across 600 responses from German runners aged 25–50, Nike Pegasus emerged as the dominant recommendation at 71%, followed by Brooks Ghost at 62%. Notably, ChatGPT favoured Nike more heavily among younger runners, while Gemini leaned towards ASICS for the 36–50 age group..."
Included in Brand Reports
How AI talks about the brand and what % recommend it
Sentiment
Recommend
Brand pillars in AI
Perception gaps
Attributes the brand may have, but AI doesn't consistently associate with it.
How AI models perceive and characterize this brand
Price perception
AI's view of target audience
Recreational and competitive runners who want a do-it-all shoe for daily training and long runs — from first-time marathoners to high-mileage athletes looking for reliable cushioning.
Attributes AI associates with the brand
Strengths
Concerns
Where you lead, are contested, or need attention
How each AI model differs in its assessment of the brand
ChatGPT
Gemini
For whom and in what situations AI recommends the brand
First-time marathoners looking for a reliable daily trainer
Runners prioritising cushioning on long runs over 15 km
Athletes wanting a single shoe for both easy days and tempo runs
When and why AI reaches for competitors instead
AI reaches for this competitor when…
When Nike Pegasus wins
Better energy return and a lighter overall feel at race pace
How recommendation rates vary across different audience segments
Pages AI cites that you can influence to shape the conversation
runnersworld.com/best-running-shoes
Update product listing with latest model specs
reddit.com/r/running/wiki/shoes
Community content — engage and answer questions
nike.com/running/pegasus
Your own page — add structured data & reviews
Links where updating content, earning reviews, or adding structured data can shift AI recommendations in your favour.
How each AI model behaves when making recommendations
Sample data shown for illustration. Your results reflect your brand, category, and defined audience.
See It Live
Browse public category reports and brand deep dives for both local and national markets.
“What restaurant should we go to?” — how assistants recommend local spots and chains across everyday diners, tourists, and families.
“What is the best online store for male clothing?” — national-scale retail visibility across a broad male shopper panel in Germany.
A brand deep dive, showing how AI assistants describe Stokke's strengths, caveats, and alternatives to a panel of US shoppers with young children.
Use Cases
From brand strategy to competitive intelligence, teams across categories rely on SonarLens for AI visibility insights.
Monitor your competitive positioning in AI recommendations and track share of voice. Understand which brands are mentioned most frequently, and why. Then act on it.
From global champions to local entrepreneurs, the ability to define precise target groups helps you understand what AI says about you to the people that matter to you.
Quantify demographic patterns in AI recommendations with statistical rigour. Discover how different audience segments receive different brand suggestions.
Track portfolio company brand visibility across AI models. Monitor how AI recommendation rates correlate with brand health and market position over time.
Measure the impact of campaigns on AI brand mentions and messaging. See how press coverage and content marketing influence what AI says about your brand.
Identify which sources and articles AI cites when recommending brands in your category. Prioritize content that drives AI mentions and brand visibility.
FAQ
You provide two things: a question (e.g. 'Which CRM should a growing startup use?') and a description of your target audience (e.g. 'Operations managers in US tech companies, 50–500 employees'). You can also start from a category or a brand you care about. SonarLens generates realistic profiles matching your audience. It then sends your question to ChatGPT and Google Gemini as each of those profiles, with their full demographic and psychographic context injected as memory. Each AI answers as if talking to that specific person. SonarLens extracts every brand mention, source citation, and reasoning pattern and compiles them into a structured report. You get results in minutes.
You describe your target audience in plain language — like 'Runners in Germany, aged 25–50, mix of casual evening runners and competitive marathon trainers.' SonarLens generates profiles that match your description, drawing on real panel data to ensure demographic realism. Each profile includes: full name, age, gender, location, occupation, income, education, life stage, family situation, hobbies, consumer behavior patterns, digital habits, values, and more. When SonarLens runs your study, it injects each profile's full background into the AI as memory — so the AI answers as if speaking to that specific, complete person rather than giving a generic response.
SonarLens currently supports OpenAI (ChatGPT) and Google (Gemini). We run your study automatically across both simultaneously. Your report shows both combined totals and per-model breakdowns so you can see exactly where the models agree, and where they don't.
Reports are sold by size: Small (50 profiles), Medium (100 profiles), and Large (200 profiles), with an optional add-on per brand deep-dive. You can pay per report with a card, or buy credit packages (10 credits = 1 USD) for a discount. Before you launch any study, you see the full cost. There is no monthly subscription for one-off reports — you only pay for what you run. For ongoing monitoring, Tracker subscriptions run at a fixed monthly price.
Most studies complete within a few minutes. A 100-profile study across ChatGPT and Gemini typically finishes in 3–8 minutes. Larger studies (200+ profiles) may take up to 20–30 minutes. You can navigate away while it runs — your results will be waiting for you when you return.
Yes. You can re-run the same study on any schedule and compare results manually. For automated monitoring, use Trackers: they re-run your category and brand studies on a regular schedule (e.g. monthly) so you see how your brand's recommendation share and sentiment change over time without lifting a finger. This is particularly useful for measuring the impact of launches or campaigns.
All study data is private by default and only visible to you. Your questions, audience descriptions, and results are never shared with other users or used to train AI models. We use industry-standard encryption for data in transit and at rest.
Yes. Each study can be made public with a single click, generating a shareable read-only link. Visitors can browse the full report but cannot access your account or other studies. This is useful for presenting findings to leadership, investors, or clients. You can make a study private again at any time.
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