SonarLens Blog

AI visibility insights for modern brands

Ideas, research, and practical guidance on how AI assistants perceive, recommend, and describe brands.

A dark analytics interface with orange highlights showing multiple AI recommendation paths across audience profiles and models.

One AI Answer Is Not Brand Intelligence

Asking ChatGPT or Gemini about your brand once can be useful, but it is not measurement. To understand AI recommendations, brands need structured reports across profiles, questions, and models.

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Dark analytics-style comparison of Google search results and AI recommendations, with orange highlights showing ranked links on one side and brand recommendations on the other.

Google Search Results vs. AI Recommendations: What Brands Need to Measure

Google search tells you where your pages rank. AI recommendations tell you whether ChatGPT or Gemini would actually suggest your brand. They look similar from a distance, but they create very different visibility problems for marketers.

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Dark analytics-style visual showing AI recommendation paths, brand shortlists, and orange-highlighted reputation signals.

The New Word-of-Mouth Is an AI Recommendation

People used to ask friends, reviewers, and Google what to buy. Now they ask ChatGPT and Gemini. That makes AI reputation management a new priority for brands: knowing whether AI recommends you, how it describes you, which competitors it favors, and what sources shape the answer.

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Dark analytics interface showing AI brand recommendation rankings beside a traditional search results list

AI Visibility Analytics Are the New Search Results

Google rankings still matter. But when people ask ChatGPT or Gemini what to buy, the answer is no longer a list of links — it is a recommendation. That makes AI visibility analytics a new layer of brand measurement, and one many teams should be tracking now.

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Abstract network of glowing nodes representing AI brand recommendations

The AI Impression You Can't Buy (Or Even See)

Millions of people ask ChatGPT and Gemini for product recommendations every day. Whether your brand shows up — and how it's described — isn't determined by your ad spend. Here's what's actually going on, and what you can do about it.

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