SonarLens Blog
Ideas, research, and practical guidance on how AI assistants perceive, recommend, and describe brands.
Customers are starting to ask ChatGPT and Gemini what to buy, which provider to choose, and which brands fit their needs. SonarLens gives small and medium-sized companies a practical way to see whether AI recommends them, which competitors appear, what sources shape the answer, and what to do next.
Asking ChatGPT or Gemini about your brand once can be useful, but it is not measurement. To understand AI recommendations, brands need structured reports across profiles, questions, and models.
Google search tells you where your pages rank. AI recommendations tell you whether ChatGPT or Gemini would actually suggest your brand. They look similar from a distance, but they create very different visibility problems for marketers.
People used to ask friends, reviewers, and Google what to buy. Now they ask ChatGPT and Gemini. That makes AI reputation management a new priority for brands: knowing whether AI recommends you, how it describes you, which competitors it favors, and what sources shape the answer.
Google rankings still matter. But when people ask ChatGPT or Gemini what to buy, the answer is no longer a list of links — it is a recommendation. That makes AI visibility analytics a new layer of brand measurement, and one many teams should be tracking now.